The 2025 Shanghai International Adhesive Tape & Film Expo concluded successfully on June 26. During the event, JLA showcased its full lineup of flagship products and held in-depth exchanges with new and long-term clients, reaping fruitful outcomes. Let us look back on the highlights and memorable moments of this exhibition.

01 Pioneering Innovative Layout & Immersive Application Scenarios

Breaking away from conventional product display formats, JLA designed its booth around a brand-new scenario-oriented concept for this exhibition. We reproduced the on-site real-world application of masking and protection for the entire automotive painting workflow right at our booth, allowing visiting partners to directly experience our core competitive edge forged over years of dedication: medium and high-temperature masking tape specially engineered for automotive use.

By firmly positioning ourselves in the high-value professional masking segment, we fully demonstrated our technical expertise and product strengths in the automotive painting consumables sector to the entire industry.

The modified display car vividly demonstrated a groundbreaking visual upgrade for domestic vehicles in the auto modification industry, featuring stunning multi-color separated paint finishes. Such precise and crisp color demarcation is backed by the invisible performance of JLA masking tape. Our tapes keep each color neatly confined within its designated area, unlocking boundless creative possibilities for refinishing.

02 Core Application Scenarios

Our booth adopted immersive exhibition arrangements centered on end-use scenarios including automotive spray painting, electronic processing, and medical sealing & packaging.

Key product lines on display included the MT636 series automotive tape with superior water resistance and the MT817 series capable of withstanding extreme high temperatures up to 170°C.

03 On-site Technical Support & Empowering Marketing Growth 

JLA unveiled its official brand slogan for the first time at the expo:

JLA Masking Tape, Empowering Brands with Rigorous Standards.

We deliver tailored solutions for demanding scenarios to clients with exacting requirements.

With streamlined order processing and rapid sample provision, we help partners seize opportunities during bidding windows. Strict quality control enables our products to pass stringent quality inspections reliably, safeguarding the long-term credibility of large enterprise supply chains.

Additionally, we boost profit growth via marketing empowerment: we provide targeted training for sales teams and share high-margin product marketing strategies with our partners.